Case Study: PawDiy — Building a Global Personalized Pet Brand

Case Study: PawDiy — Building a Global Personalized Pet Brand

At Sealine Lab, we help brands turn meaningful ideas into high-converting Shopify businesses. One of our most heartwarming collaborations has been with PawDiy — a pet-focused brand dedicated to celebrating the unique bond between pets and their humans through personalized products and DIY experiences.

Brand Vision

PawDiy’s mission is clear: to offer pet lovers a platform to create custom pet accessories, décor, and memorabilia that reflect the personality of their furry companions. From bespoke figurines and collars to DIY kits and home décor, everything is about love, memory, and individuality.

What We Did

Sealine Lab provided a full-service launch solution for PawDiy, including:

• 🛍️ Shopify store design with interactive customization options

• ✉️ Branded company email setup + automated email flows

• 🖼️ Product listing and personalization logic (e.g., upload photo + preview tools)

• 📦 Supplier sourcing for pet figurines, collars, and packaging

• 📱 Meta + TikTok ads targeting pet owners, gift buyers, and DIY hobbyists

• 🌐 Pre-order campaign landing page and international logistics integration

Results in First Quarter

Highlights

• The custom figurine product accounted for 40% of total sales

• DIY kit video ads achieved a 2.8% CTR on TikTok

• Influencer micro-campaigns on Instagram drove 1,000+ new subscribers

• Emotional storytelling and personalization boosted engagement and brand loyalty

PawDiy proves that emotional connection + personalization = growth.

Sealine Lab empowers creative founders like PawDiy to launch products that resonate and scale globally.

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