How We Helped Seewin Launch a Smart Trash Can Brand from 0 to $180K in Q2 GMV

At SealineLab Studio, we specialize in helping emerging hardware brands go from concept to conversion. One of our standout cases this year is Seewin Smart Trash Can, a premium household product that combines hygiene, technology, and design into one sleek solution.

When Seewin approached us, they had a brilliant product but no brand presence. Our role? Full-stack brand launch—from positioning and independent site setup to performance marketing and creative production.

🌱 Phase 1: Brand Strategy & Identity

We began by crafting Seewin’s brand identity to reflect modern smart living and functional elegance. We highlighted the unique features:

• Premium Motion Sensor Technology – For hands-free, hygienic use

• Durable Stainless Steel Build – Aesthetically modern, easy to clean

• Sleek Roll-Top Lid – Odor control and smooth user experience

• Fast Induction Response – Opens in milliseconds, closes within 5 seconds

We refined messaging around cleanliness, convenience, and tech-driven design, all while targeting eco-conscious and tech-savvy homeowners.

🛠️ Phase 2: DTC Site Build

We built a fast-loading Shopify-based independent site optimized for mobile experience and conversion. Key features included:

• Real-time inventory display

• Clear product visuals & GIFs to demonstrate sensor response

• FAQ, reviews, and installation tutorial sections

• Exit intent popups and cart reminders

Our site achieved an average 3.9% conversion rate in the first 60 days, outperforming industry benchmarks.

📈 Phase 3: Paid Ads & Influencer Seeding

Our marketing campaign combined Meta Ads (Facebook/Instagram), Google Shopping, and TikTok Creator Marketplace outreach. Results from Q2 2025:

• Ad Spend: $28,000

• ROAS: 5.1x

• Quarterly GMV: $182,400

• Top channel: TikTok UGC ads, with 13% higher CTR than Meta

We also partnered with mid-tier creators in the home, cleaning, and smart gadget niches. One viral review video drove over 12,000 site visits in 48 hours.

💬 What Made It Work?

• Clear value prop: Hands-free operation = hygiene + convenience

• High-quality visual storytelling

• Real user demos through UGC

• Simple and clean landing experience with fast checkout

Final Takeaway

From a silent prototype to a high-converting smart home product, Seewin Smart Trash Can became a shining example of how strong branding and marketing can elevate even the most everyday household items into viral products.

At SealineLab, we’re proud to be the strategic and creative engine behind this success—and we’re ready for the next.

🚀 Want to launch your smart product to the world? Let’s talk.

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